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Feelgrounds pricing: This is how we price our barefoot shoes

Posted by Leonie Wolf on

A question that reaches us frequently here at Feelgrounds is the following:

"How do you set the prices for your products?"

This is indeed a very good question! Before Feelgrounds was established, we from team Feelgrounds were also consumers in the barefoot shoe market. At that time we asked ourselves the exact same question of why barefoot shoes usually cost more than a hundred Euros.

Now, as a young barefoot shoe brand, and of course we can only speak for ourselves here, we would like to give you some insight into our pricing.

To us at Feelgrounds creating a win-win situation for everyone involved is extremely important. You as consumers should be able to buy stylish barefoot shoes for a fair price. And we from Feelgrounds want to make sure that our employees and partners are paid fairly and our barefoot shoes produced are of high-quality.

Since the beginning, we made it our mission to make barefoot shoes available and appealing to more people. We are therefore constantly working on improving our shoes and our service, while offering the best prices possible.

So this is how we set our prices:

Let's say Hans-Peter from Germany is browsing our shop and places an order for a pair of our Original Knit in Gum Graphite. Not only is Feelgrounds happy about Hans-Peter's order then, but also settles some direct expenses with the 119,00 € received:

  • Material and manufacturing costs 
  • Import costs and customs duties 
  • Value added tax 
  • Payment fees e.g. to PayPal
  • Packaging costs
  • Shipping costs
  • etc.

To keep the business running, however, and to spare Hans-Peter from having to fly to the shoe factory with a sketch of his desired shoe himself, there are a number of tasks that need to be done before: the shoe has to be designed, materials have to be chosen and tested, prototypes have to be made, e-mails have to be written, etc.,... so-called overhead costs!


Celebrating new prices

And now to the good news: You might have already discovered the cause for joy in our online store!

Now - one year after we have delivered the first barefoot shoes to our customers - the time has come. Thanks to your support we can now reduce the prices of our models by 10,00 €. 

Because if you guys buy more Feelgrounds and we can keep the overhead costs more or less stable, there will be more margin for us to work with. As with a larger quantity sold the overhead costs can be distributed by more pairs of shoes.

From the bottom of our hearts, we would, therefore, like to thank you for your support. And today we are doing this in the form of our new lower prices! 

Your Team Feelgrounds

Leonie - Team Feelgrounds

August 3, 2020

Hi Angus,

Thank you very much for your comment!

We are very happy to hear that you appreciate our transparency. We highly appreciate your feedback!

We definitely plan on developing a sports shoe at a future time as our current models have are more suitable for causal activities than for running or other sporty activities. We will definitely take your request for a slightly thicker sole for pavement running into consideration!

Best of success for your own business,

Angus Hannah

August 3, 2020


I love the way you’re keeping your business mode transparent. I’m creating my own business and am trying to be equally transparent.

One product which you are missing is a running shoe. I use a pair of your trainers to run in but the soul doesn’t have quite enough thickness.

If you could make a shoe the exact same but with a thicker soul for more protection for road/ pavement running that would be Fabulous!!

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